We craft the full language of IED, beyond single pieces of communication.

About the project

IED, Istituto Europeo di Design, is an international network for creative education with campuses across Italy and worldwide. We started by managing its social media presence, and today we lead the brand’s entire communication ecosystem.

The goal: turn IED’s presence into a recognizable language, uniting campuses, audiences, and platforms under one identity.

The outcome: from social media to events, from guidelines to live productions, we built an integrated communication system that positions IED not just as a school, but as a reference in contemporary design.

Strategy

Communication Design

Social Media

We defined IED’s communication guidelines, shaping a system that is now adopted across all Italian campuses.
The guidelines are not just a manual, but the backbone of a recognizable positioning: they unify dozens of voices and channels under one shared identity, ensuring consistency while leaving space for creativity. Through them, IED speaks with a single, unmistakable language – wherever the brand shows up.

We also design the visual concepts and coverage of IED’s events.
From international exhibitions to local happenings, each occasion becomes a storytelling opportunity. We create formats, rethink narratives, and translate the live energy into content that works across platforms. From stage to feed, every event is reimagined to keep IED’s story fresh, engaging, and relevant.