For MSC Cruises Italy, we designed a data-driven and tailor-made influencer marketing strategy: carefully selecting creators and local celebrities to activate campaigns that speak directly to audiences while staying true to the brand’s identity.

The goal: build authentic relationships with diverse audiences, maximize engagement, and turn visibility into real travel desire.

The outcome: targeted campaigns integrating different types of influencers – from TV celebrities to micro and local creators – with clear metrics on reach, engagement, and conversion. A strategy that positions MSC Cruises Italy not just as a vacation choice, but as a shareable experience.